Visual Identity

VISUAL
IDENTITY

PERSONA, BRAND ESSENCE, AND FLEXIBILITY

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This visual identity was developed as part of a B2B project I completed during my freelance work for a client called Apex, a law corporation. The color palette was carefully selected to align with the brand’s focus, ensuring it reflected the professionalism and values of the legal industry. Additionally, the logo design and overall visual identity were created to establish a cohesive and impactful brand presence for Apex, adhering to the highest standards of alignment with their brand vision.

This visual identity project was created during my internship at Chapin Hall in Chicago, where I was tasked with designing the visual identity for their 2023 Pride campaign. My goal was to ensure that the design authentically represented the spirit of Pride Month, aligning it with the vibrant colors of the queer community to convey inclusivity and celebration. The project included a wide range of applications, such as social media graphics, website banners, and content creation, allowing the visual identity to resonate across multiple platforms and effectively engage a diverse audience. Each element was crafted to maintain consistency and impact, ensuring that the campaign’s message was both visually striking and deeply meaningful.

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This visual identity collection was created for a clothing brand with a focus on expressing a sense of elegance and luxury. The design approach was centered on the strategic use of color to evoke a refined and timeless aesthetic. By incorporating a sleek combination of black and light grey, I aimed to create a visual experience that communicates sophistication and class. These tones not only align with the brand's identity but also resonate with its target audience, reinforcing the brand's position as one that values quality and understated style.