Logo Design

LOGO
DESIGN

SIMPLICITY,

BRAND IDENTITY,

AND VERSATILITY

1/7

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I take pride in presenting the seven logo designs I meticulously crafted during my 2023 summer internship at Chapin Hall at the University of Chicago, in honor of their 40th anniversary. These logos pay homage to the organization's steadfast dedication to social policy research, artfully weaving tradition and innovation. Notably, the logos draw inspiration from the letters 'C' and 'H,' infusing them with meaning and symbolism. Each design serves as a visual tribute to Chapin Hall's illustrious history and its future potential to make a lasting impact.

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This logo has been designed for a charity foundation called: "Aspire". In the original form of this logo, two hands have been used to convey a sense of cooperation. Two hands on an abstract figure display the house together and reveal a sense of safety. In addition, in this logo, the English text has been used to harmonize with color. On the other hand, the shape of the hands and the house together with soft forms and edges make the feeling of sincerity and purity.

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This logo has designed for an international communications corporation named: "Amity", which is essentially a simple expression. The abstract form of the logo was taken from the two letters of the beginning of Amity. To make an activated figure in this logo lines has made diagonally to make the dynamic shape. Business cards and notebooks of the company have also harmonized with the logo, which has around the idea of simplicity and expression of intimacy in this design.

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This logo was designed for an industrial and artistic paint manufacturing named: "Faracolor". Fara means extra, which refers to intelligence, and Rang is color and this is the basic idea of this company. Soft shapes have been chosen for this logo to express the sense of color and softness. In addition, this logo with blank space and boundary lines expresses a sense of stamp, which has referred to as confirmation. In general, the text of this logo conveys a sense of dynamic and softness into a waveform throughout the word.

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This logo has been designed for Tahini Production Company". It was a student project designed to re-design the logos and uniforms. This project is an attempt to redesign and characterize a new uniform of a project. The overall appearance of this logo is a geometric picture of a symbolic shape that conveys a sense of power to audiences. In addition, the text has harmonized with the solid shape form to communicate with customers.

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This logo has been designed for an astronomy science magazine. The overall shape of this logo represents the perfection of science, and the inside texts are in harmony with the general form. The blank space shape in the figure symbolically represents the abstract form of Mars planet. In addition, the circular shape in the letter A attracts audiences to the abstract form and represents the sense of perfection of the circle.

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This logo has been used for a cafe in Jolfa in Isfahan (Armenian district in Isfahan). The logo is based on the image of an Armenian businessperson who played an important role in Armenian commerce and trade. The overall shape of this logo was designed by his portrait and uniforms of Armenian people. The circle outlines the boundaries of the logo and makes the appropriate positive and negative space to expose the portrait and communicate with audiences.

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This logo has designed for a horse-riding club. The logo has made with a horse image that shows softness, speed, and dignity within itself. Although simple and straight lines have made this figure, functions are obvious. The main shape of this logo expresses the softness and gracefulness of the horses which has always been appealing to me. In addition, this writing text is in harmony with the portrait, which makes a solid form of portrait sensation.

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This logo and box have been designed for a Tea Brand, and its visual elements express simplicity and tea taste. The logo is created with lines spread from a point to create a dynamic logo. English letters harmonized together to create a coordinated expression. Also, the colors have been chosen to convey a sense of simplicity and charm, which also expresses the greed for tea—square shape packaging, designed to match the logo with the box and communicate with customers. In addition, various sizes and shapes of the package have been designed to satisfy the customer's demands.

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This logo is designed for a local bank called Bronze Bank. The color which is bronze represent stability, durability, and reliability. It can also be associated with wealth, luxury, and prosperity. The meaning and symbolism of a bronze is tried to depict in this logo which is hidden typography that two letters of B embraced each other and each of them is representing words of bronze and bank.

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This logo has been designed for a Pizza Restaurant, called: "Gabbo" by the combination of these two words. The color in this figure has aligned symbolically with the colors of these two foods. The English logo expresses a sense of elegance and some kind of accuracy in the restaurant's operation. This logo is in harmony with the restaurant's atmosphere and the restaurant's overall theme is consistent with the logo. On the other hand, the logo conveys the restaurant's food flavor and it is an effort to characterize a taste with visual elements.

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This logo was designed for an agrochemical company, which mostly produce corn. This logo designed inspired by corn and its leaves, and I felt that the combination of yellow and green colors are the most suitable because it can symbolize a company's expertise in the production and subtly pf products used for agriculture and horticulture.

LOGO
DESIGN