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LAYOUT
DESIGN

COMPOSITION, VISUAL RHYTHM, AND FLOW

In one of my projects for digital print and media, I was tasked with designing a visually appealing magazine centered around the theme of fashion. To achieve this, I selected a color scheme that would encapsulate the essence of the fashion industry. I chose a combination of black, white, and red, believing this palette would create an ideal visual impact for a fashion magazine. The striking contrast of these colors effectively grabs the reader's attention and leaves a lasting impression. Using red as the base color provided a fitting backdrop for the magazine's overall aesthetic. I am confident that this red, black, and white color palette was the best choice to elevate the artwork and make it stand out.

This project was a personal project related to my graduate work and related to the second semester of my MFA, which actually expressed my personal life. This book describes my life in the last five years. It expressed my personal experiences and depicted the challenges of a homosexual person living in the Middle East Therefore, for this project, I designed a font that was taken and influenced by old Persian fonts, and in fact, I designed the English font form based on the structure of old Persian fonts.

This project stands out as one of my most distinguished and ideal layouts, primarily because it allowed me complete creative freedom to align it seamlessly with my thesis concept. Designed for my thesis show, this project was executed in both digital and print formats. The layout's theme is rooted in the main concept of the exhibition, which centered around my poems. These poems, written about various emotional states and cognitive experiences throughout different periods of my life, each possess a unique identity and atmosphere. To enhance the authenticity and emotional depth of the project, I integrated Persian calligraphy and typography as central elements. The Persian text featured in the layout consists of the actual poems, reflecting the intrinsic value and aesthetic of Persian calligraphy and typography, which were pivotal to the exhibition's overall theme.

This is a layout design I created for the clothing brand, NIMAN. Drawing inspiration from the timeless beauty of Persian calligraphy, I seamlessly integrated lines reminiscent of this rich art form into our packaging. These captivating patterns symbolize sophistication and pay homage to the brand's commitment to cultural diversity and artistic expression. The layouts, inspired by the fluid and graceful forms of Persian calligraphy, bring our packaging to life, infusing each piece with an aura of elegance and cultural significance. Through this design, I aim to resonate with our audience on a deeper level, offering a visual journey that is both enchanting and unforgettable.

I designed this layout for a real estate company, adhering to strict constraints and regulations, as it was intended for both digital and print magazine formats. Balancing my design expertise and personal taste with the brand's guidelines was crucial. Despite these limitations, I had the creative freedom to design the layout, select a color palette consistent with the brand, and choose appropriate typography and fonts. I focused on meticulous details to elevate the brand's image of luxury and excellence.

Designing the book titled "The Meaning of Art" was a fundamental challenge in conveying the basic theory of art through visual elements. The book's appearance needed to harmonize with its theoretical content to explore the meaning of art. The overall character of this book is based on purity and minimalist elements, expressing the simplicity of the concept through complexity. The title, "The Meaning of Art," is presented in an ambiguous shape, reflecting the metaphorical nature of art. Additionally, the chosen texture aligns with the book's central idea. Simple shapes, such as circles and squares, are integrated with the book's dimensions, symbolizing perfection in beauty. The circular form and infinite square sides represent the concept of perfection in nature, accompanied by bright colors.

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